User Research, Ideation, UX/UI Design, Prototyping, Usability Testing, Visual Design
Overflow, Sketch, Adobe XD, Adobe Illustrator, Adobe Photoshop
Streamline and ease the process of planning, communicating and implementing business goals for individuals and teams by redesiging the Flourishing Business Canvas for a mobile platform, focusing on user collaboration, and education.
Where we started
The Flourishing Business Canvas is a strategic planning tool for visualizing, communicating, brainstorming and testing business concepts or products.
It assists in visualizing and organizing where organizations have an effect, as well as how they are connected to and dependent on one another.
Slide to see the base canvas, and it in use.
Our Design Challenge
How might we integrate the collaborative boardroom style elements from the previous physical canvas to a mobile platform?
What we didBuild an App
This will guide new business owners through a set of questions to help start adding notes to the canvas
This takes you directly to the canvas where you can freely explore, add notes and create your canvas on your own
User Route 1
This option is a quick start for new business owners or those unfamiliar with the tool. It will guide users through the expertly crafted questions.
User Flow 2
This option is for those who are familiar with the canvas, or have a previous physical canvas that they would like to digitize.
We designed this feature to allow the user to flip their phone sideways to get an outline of their canvas; from there, they can export it to a PDF and print it.
The overall brand was created with the aim of conveying a warm and welcoming voice. This was accomplished by the use of custom illustrations, consistent colours, and friendly icons.